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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Remember to always create and test ad groups based on Analytics and AdWords performance data. Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file.

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Jerry Dischler, Google's vice president of AdWords Product Management, announced four...