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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns. Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining...