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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. And best of all, Google continues to place greater emphasis on user...

  2. Learning to Carry Your SEO Baggage

    If you’ve been hit, and you’ve lost your placement for the phrases that you Google every morning to see whether or not it will be a good day, look to those links. Everybody’s got baggage. Everyone has things they carry with them from their past.

  3. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    This one may not make sense for every advertiser, but certain brands may greatly benefit from using the designation "official” in their ad copy, especially if you are trying to distinguish yourself from knockoffs and affiliates (although Google...

  4. Evolution in Digital Marketing Skill Sets

    Or, analogous to search marketers who ignored learning Google Analytics back in 2005. This is an exciting time for those working in the advertising and search marketing industry. We’re seeing unprecedented turbulence as digital marketing challenges...

  5. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. As mobile search volume rose 120 percent, one-third of last quarter's paid search...