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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. As mobile search volume rose 120 percent, one-third of last quarter's paid search...

  2. Matt Cutts Extends Leave From Google Into 2015

    Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed upon his involvement in the company. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    Google puts out a very helpful calendar here that shows these key dates. We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours.

  4. Using Analytical Analysis to Help Improve Conversions

    Lucky for us, Google Analytics has predefined segments for converters and non-converters. Choosing only one segment at a time to view the following areas in Google Analytics. For those that have taken an analytical review of improving conversions...

  5. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a...

  6. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  7. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says Laszlo. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the...

  8. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  9. Dealing With Onsite Duplicate Content Issues

    Google offers advice here for URLs containing specific parameters. Tell Google How to Index Your Site: Google allows you to decide which page should be crawled and which should not. You can also inform Google how you would like it to index your pages.