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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Ensuring data consistency in all of these places will lay the...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. Most SEO campaigns are destined for failure because expectations...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO.

  4. Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. We're always making improvements to Search," a Google representative wrote in an email. Perhaps interestingly, unlike the rest of her family, a search for Duggar...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. This latest news from Marin follows a string of announcements, including support...

  6. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    On what would be Russian writer Leo Tolstoy's 186th birthday, Google pays homage with a doodle that is displayed in most parts of the world. On the Google Doodles website, Muradov says he settled on two images from Tolstoy's three major works that...