Much like social feeds and personalized search results, YouTube will be incorporating machine learning into the algorithm to base recommendations off of the interactions users are making with channels and videos.
If there is a page that just pops up today, should it rank above a Facebook page that's been active for three years, has been building likes consistently, and engaging its fan base? Again, Facebook is still in the process of rolling out Graph...
With this single effort, they earned tremendous brand recognition, connected with their existing customer base, grew their audience and earned new business. Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an...
In an industry where so many people contribute to the greater knowledge base, I wanted to understand whether the articles that caught my eye had changed over time. End result: I was faced with the task of cleaning and formatting the data in the...
Google's project will bring together a variety of human trafficking hotlines to create a consolidated base of data that will be able to identify trafficking hotspots around the world. Together, these partners will not only be able to help more...
Understand your metrics, your margins, your costs, and base your return goals on strategy – not forecasts. The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data. Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination.
For the rest of us, we need to find a way to expand our content base on-site. You simply don't want to walk-through the competitor site and say, they have a blog, they have an FAQ section or they have an article database.
You can simply join the community as yourself and add value to the user base through SEO tips and strategy. A two-second search for “mom blog” results in the following: One even has a sub-group within the community called “blog SEO”.
It's easy, in a frustrating situation, to lose track of the fact that Google doesn't focus on me - that they're focus is on THEIR user base, just as my focus should be on mine. If you have a client that is willing to share their knowledge via a...
As always, the comments are for discussion, and I'd really love to hear if you think I'm on the right track or way off base. Much as a link from the New York Times to your blog post would be a WOOT! Apply the notion of quality content to all your...
At a very base level, tons of people come to Search Engine Watch to learn. Ask yourself this: If you blog, do you write your titles before or after your write your content? Time-Saving Google Analytics Custom Reports
Those making money out of the sites know this, and they also know that by the time Google’s crawlers piece together the picture from their main “base” crawl, not just their regular visual and “fresh” crawls, that they have already made a chunk of...
Display ads are terrific for increasing awareness and building your brand, both of which are key when it comes to rallying and growing your voter base, so Obama could be getting tons of leverage out of this advertising spend,” said Kim.
Note, this is in reverse order, starting from the base up. Conversions generally refer to revenue, but in the off case you own a business (say a blog) that doesn't work in monetary measures, we'll refer to it as conversions.
And not surprisingly, some webmasters simply stopped responding due to the sheer number of requests, particularly for large sites that have had an active user base over the years. Finally, webmasters were simply getting burned out at all the link...
Now in fairness, lower quality sites tend to not to meet as many points on the algorithm, so they tend to use fewer white or gray hat techniques and lean toward the black hat where a site with great content, code, design, user base, time on site...
Segment your customer base into three or four personas and plan to create content for each one, as they will have differing needs. Blog post A lot of energy is used to talk about the new kinds of content you can create on the web, but the good old...
After seeing stagnant growth in the size of their online community, Twitter Promoted Account and Promoted Tweet campaigns were leveraged to build the accounts follower base. One of the great benefits of the analytics package that comes with Twitter...
