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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base. However, with this being Google’s preferred method of Web...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    If you have a strong dominant brand presence with little to no competition and a strong customer base, bidding on your brand isn't necessarily going to provide a tremendous amount of benefit. In AdWords, you can use Google Analytics to segment your...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Big corporations bully smaller businesses all the time, but it's hard to believe that YouTube would risk angering its user base by blocking popular content in order to strong-arm a licensing deal. This is blatant censorship from Google, designed to...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You go back to basics and grow that fan base. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on their pages or...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Telling a marketer that somewhere, something ranks No.is first base. Second base is showing which page is ranking. Knowing multiple pages are ranking for the same term is third base. Google Webmaster Tools (GWT) doesn't provide all the answers.