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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Telling a marketer that somewhere, something ranks No.is first base. Second base is showing which page is ranking. Knowing multiple pages are ranking for the same term is third base. Google Webmaster Tools (GWT) doesn't provide all the answers.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook has been severely limiting exposure for businesses that are trying to reach out to their customer base through Facebook organically. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. This has become somewhat of a mantra for the marketing community...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    While their competition was bidding $40 all day, these marketers used a base bid of $30, but hit $50 in the morning during their best times and $30 in the evening when conversion rates were lower. Plenty of changes have been made on both Google and...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these countries are experiencing. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    By collating the information above it creates a base from which you can brainstorm specific ideas around to either extend a post they may have written or shared, or to move the debate on further. The process starts with Google and discovering the...

  7. The Biggest Mobile Trends and Stories of 2013

    Blackberry spent 2013 waging a battle to recapture its once-loyal fan base. In August 2012, Google published its famous Multiscreen Study, which stated that for the average user, cycling between smartphone, tablet, and desktop throughout the day is...

  8. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Create an editorial calendar (Google Spreadsheets work wonderfully) and map out your...