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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Neflix have set the bar for personalization. Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page.

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    To do that use the search bar and click on the "search for (keyword)" option highlighted below: The process starts with Google and discovering the user's favorite social networks. It is then also possible to pin them down using Facebook's Exchange...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Click on "Technology" in the left menu bar. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...