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  1. How to Use Google Analytics Site Search Reports

    If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. This is actually even more valuable since organic keywords started appearing as "(not provided)", as this report shows what...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The latest updates from Google (e.g. Content marketing has gained much traction over the last 18 months and for good reasons. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This new reporting tool includes graphing capabilities with bar, lines, and pie charts. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Neflix have set the bar for personalization. Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page.