And don't forget Google Authorship. Google Docs also works and is a free option. What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Beckman continued his session by touching on other topics as well, including: keyword saturation, knowing your ad and organic positions, optimizing onpage attributes on your site, Authorship, Penguin, external backlink portfolios, Google and Bing...
Then, we add social and authorship to the mix. Google's Penguin/Panda algorithm changes combined with the sheer volume of content being produced, makes PR a much larger component to effective SEO. Google wants quality content that is highly vetted.
Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. When Google+ was launched last year it also introduced authorship to give content producers a way to verify their...
Google Authorship is a major topic in the SEO world: it's easily accomplished by "rel=author" tag that's imbedded as a link in specific articles. Google provides a number of tools for your SEO arsenal.
Social signals impact SEO as well, so social content sharing and authorship of valuable optimized content assist marketing teams in gaining organic search visibility. Tools such as Social Mention, Google Alerts, and fancier tools like Viral Heat...
To add to the hype, people are completely misunderstanding all of the signals Google is putting out about authorship and its potential value in ranking content. This is the point that people are missing with authorship.
While "authorship" handles some of this within a Google result – having the information that pertains to your expertise marked up can help in Bing as well. Mike Arnesen from SwellPath is really the go-to guy when you want to talk about authorship.
This works similarly to authorship but is tied to Google+ pages as opposed to individual accounts. Let's look at how you can monopolize all brand real estate on the first page of Google. The following are ad extensions available in Google that...
Sites that seek to be 'one-stop-shops' will face challenges as smaller niche sites gain traction based on clearer messaging, authorship authority and user signals of satisfaction. Short term: Identify topic authorities, implement authorship, and...
If you've completed all the SEO basics of personal branding and set up all your Google Authorship tags properly it's time to move on to some big hits that will really get you noticed. Lots of business owners consider authorship as the next frontier...
We haven't touched authorship, structured data, URL construction or a whole host of things you should be doing these are just some things you need to be checking, but hopefully you get an idea that myopic SEO is not SEO at all.
Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+. In addition to CTRs being higher for search results with vs.without authorship markup, many have theorized...
Or, Google could possibly extend images next to search results, similar to what is currently done for authors using authorship markup. Recently, Bing began experimenting with images in search results, similar to authorship markup, but also for news...
Beyond just authorship of an author, any entity that can engender trust around specific topics can be recognized as an authority. While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part...
Google Authorship Snippet Drops More By. One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. Easier planning, better reporting: New tools for display ads – Inside AdWordsNow...
You can make your search result stand out by authenticating your content with Google authorship. This Google authorship tutorial offers additional methods. Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your...
Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...
When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into...
One obvious trend that will impact all things search related is Google+, along with authorship and Author Rank. Maybe the Glass will join the Google graveyard alongside Google Reader, Buzz, and iGoogle.
