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  1. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. The Mobile Services SDK provides one, unified method of data collection for either...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Over 50 billion apps have been downloaded from Google Play, while 700,000 are available on Apple iTunes. He recommended that marketers build their own apps and start playing with analytics. Four sessions presented by Googlers throughout the day...

  3. Google Analytics Adds Mobile Capabilities to Tag Manager

    Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps and a software development kit (SDK) to make it all work together. It includes all the Google Analytics functionality you need, while also allowing...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Free tools, widgets or apps Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? With keyword search data, typically we're grabbing estimated monthly, exact match searches from the Google...

  5. Google: No Plans for Glass Facial Recognition Apps (At This Time)

    In the face of increasing complaints and worries the firm made a Google+ post in which it denied plans for facial recognition apps. Google has told the world that it will not approve any facial recognition software for Glass until it's had time to...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  7. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...

  8. Extending Your Google Analytics Functionality With the Application Gallery

    Like most modern software, Google Analytics has apps. The official Google Analytics App Gallery hosts extensions and third-party apps that integrate with Google Analytics. Not all of the "apps" are – strictly speaking – add-ons applications to...