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  1. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and suggest keywords to advertisers to gain the most app installations.

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Most Brazilians use smartphones for gaming apps, social media apps, and maps. This type of ad can be placed as a banner in apps, such as in gaming apps. Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a...