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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With more than 100 million apps available in the Apple App Store alone, it's imperative for marketers to cut through the noise to gain visibility. Shoppers didn't just engage with mobile paid search this holiday, they also turned to branded mobile...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Most Brazilians use smartphones for gaming apps, social media apps, and maps. This type of ad can be placed as a banner in apps, such as in gaming apps. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    App engagement is critical and the opportunity to connect with consumers through apps is massive, said Singer. In his Metrics for Success in the Mobile Apps Ecosystem session, he pointed to a huge opportunity for marketers to become leaders in...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Statistic after statistic show that whether it's a mobile device, app, search result, press release, tweet, update, blog post or publication article, nobody clicks on boring! The key is thinking outside the stock photography image box and get...