If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter to a URL to track and attribute the app performance across several sources.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. With how varied Android devices are, this can sometimes be invaluable information for app creators.
Opportunities for Brands and Mobile Apps Dinan says brands must continue to look at ways to meet expectations of mobile users, which includes creating apps and mobile-optimized sites. Stats from the study show 57 percent of smartphone users go...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature is able to see data from apps through Google+. The feature will allow users who search for titles of mobile applications...
In making the Now platform a feature of the Search application, however, Google is able to skirt Apple's notoriously tight restrictions on apps that compete with its own branded offerings. Users will be able to access Google Now through the Search...
Google Crashes Facebook Home’s Easy Updating Party, Now Requires All Play Apps To Be Updated Through The Play Store – TechCrunch"An app downloaded from Google Play may not modify, replace or update its own APK binary code using any method other...
Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. There's a big link between engagement and revenue that you need to know about ‐ if...
The SEO difference for mobile apps is that the page on which the app lives is what needs to be optimized, not the app itself. The two SEO elements to focus on for mobile apps and the app stores are content and links.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Fairsearch's lead lawyer Thomas Vinje claimed that Google is using its mobile software as a "deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today," adding that Android hardware makers have...
The average mobile Facebook user checks their Facebook app up to 12 times a day, but the average mobile user checks their device’s home screen 100 times a day. Facebook began reorganizing its business last year to be “mobile first,” and its...
Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps and it's growing, much more than mobile web. He quoted the following statistics: percent of media consumption is screen based percent of media...
So, responsive design or mobile apps? Also, 30 percent of people who visit ESPN via mobile web will also use ESPN for apps. Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app.
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. The creation of content in whatever form, be it books, music, images, video, apps or games for...
Cookies cannot be shared across apps or shared between a mobile app and the mobile web. Due to privacy concerns, Apple depreciated access to UDID in applications, resulting in apps using UDID being rejected from the App Store.
Unlike rival Evernote, though, Google has only released a Keep app for its Android mobile operating system, in addition to the web, although this doesn't come as too much of a surprise. Google Keep can be downloaded now on devices running Android...
So, why has Google pulled ad blocking apps? In simple terms, Google basically said that ad blocking apps stop it from making money. By unilaterally removing these apps, Google is stepping all over the checks and balances that make the Internet...
This would take into consideration the capabilities of the device – such as whether the device can download apps or make phone calls. New conversion types: This will integrate phone calls from click-to-call and app downloads in AdWords reports.
And it will get you into discovery apps that are always on the lookout for interesting, local, and timely things (Think the Field Trip app from Google). Know Your Apps and App Developers Work with vendors who put themselves between APIs and App...
