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Google Apps Mobile Advertising

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  1. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. Mobile App: According to Flurry 86 percent of the time people spend on their mobile devices is within apps. In fact, they recently released a report describing how...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. Most Brazilians use smartphones for gaming apps, social media apps, and maps. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf...

  5. FTC Giving Native Advertising a Closer Look

    How does it differ when paid messages are displayed within mobile apps and on smart phones and other mobile devices? What is the origin and purpose of the wall between regular content and advertising, and what challenges do publishers face in...