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  1. Integrating Owned, Earned & Paid Media For Better SEO

    This is where the love is – not just from the marketplace, but from search engines. This should always be planned and executed in the context of data to define and measure performance that supports the overall brand strategy and competitive...

  2. Login With Amazon: What is it and Why Should Online Business Owners Care?

    But Amazon would be smart to hold on to that customer data and make retailers dependent, similar to the marketplace scenario. Login with Amazon is a service which allows Amazon members to sign into other online services, stores, games, and apps...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can turn Google PLAs into a program similar to Amazon, or a marketplace, where there's a locked in margin for your products. It is obvious that their product development teams and their developers are actively working on Google Shopping and...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Google is using its Android mobile operating system as a 'Trojan Horse' to deceive partners, monopolize the mobile marketplace, and control consumer data," Vinje said. Microsoft is on the attack again, this time slamming Google Play for the...

  5. FTC: Mobile App Developers Still Failing to Protect Kids

    It informs apps developers that the FTC is launching non-public investigations into whether some "entities in the mobile app marketplace" are violating the Children's Online Privacy Protection Act. The report involved a study of hundreds of apps...

  6. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    It measures App marketplace downloads, including: Google announed today that Analytics users can create a tracking profile that specifically tracks mobile apps. Google Mobile App Analytics introduces a plethora of new reports, specifically for...