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  1. The Difference Between App to App and Web to App Advertising

    Mobile devices – and the apps contained within them – are increasingly "always on. In fact, they recently released a report describing how "Mobile Addicts" launch apps more than 60 times a day. Mobile App: According to Flurry 86 percent of the time...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Google notes that more than 80 percent of downloaded apps are used only once and then deleted. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and including Google Tag Manager for Mobile, which enables tracking for native apps from the server side.

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet that mobile apps will become a primary part of every marketer's strategy. The number of unique iOS and Android mobile apps...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Free tools, widgets or apps To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. With keyword search data, typically we're grabbing estimated...