This tracking problem is specific to iOS apps. Although there isn't a standard method of tracking iOS apps, there are two methodologies that are most used: source=facebook, and visitors from Google to http://www.example.com/resources/?
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Recent data from Google shows mobile is a shopping companion while consumers are in the store...
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. One of the things that makes Google Analytics so powerful is its ability to create segments of your...
Opportunities for Brands and Mobile Apps Dinan says brands must continue to look at ways to meet expectations of mobile users, which includes creating apps and mobile-optimized sites. Google’s New Multiscreen World study, published last summer...
The feature is able to see data from apps through Google+. Original support will be limited to the music and movie apps Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn. However, the search giant plans to roll out support...
In making the Now platform a feature of the Search application, however, Google is able to skirt Apple's notoriously tight restrictions on apps that compete with its own branded offerings. Google has launched its Now predictive search platform for...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
Some additional things you can track for apps in Google Analytics include: So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it.
The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website development. Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it.
It is obvious that their product development teams and their developers are actively working on Google Shopping and product listing apps, which is refreshing; because when it was free, the speed and the cycle of development of these new features...
The group claimed that Google favors its own apps over others, placing them in prominent places on Android phones and tablets. Google reportedly has reached a deal with European Union (EU) regulators regarding its so-called anticompetitive search...
Google foes FairSearch, made up of Microsoft, Nokia and Oracle among others, filed a complaint accusing Android of being a "Trojan Horse" and promoting Google apps. Google is the subject of yet another anti-competitiveness complaint, this one from...
Nearly 60K Low-Quality Apps Booted From Google Play Store In February, Points To Increased Spam-Fighting – TechCrunchSpring cleaning boots a bunch of apps, including many of the MP3/ringtone variety. Google has safer results than Bing, Yandex, and...
Microsoft is on the attack again, this time slamming Google Play for the information it shares when users buy apps. Fairsearch Europe, which describes itself as "organization united to promote economic growth, innovation and choice across the...
He describes Home as a “family of apps” that can be installed to take over the home- and lock-screen of users’ phones. Because of Android’s open architecture, Facebook didn’t have to partner with Google on the Home project, but Zuckerberg explains...
Sometimes apps are the best choice (i.e.the Google Now app) – people spend a lot of time on apps and it's growing, much more than mobile web. Reference them in your CSS to call the Google library of Webfonts.
Google Apps Levity Algorithm Google I/O - Gadgets, over-heated computers and innovation Ever been searching Google and wanted to know what something smells like, what other searchers are sniffing for, or wanted to share an aroma via Google+?
So, responsive design or mobile apps? Also, 30 percent of people who visit ESPN via mobile web will also use ESPN for apps. However, only 16 percent who use them for apps, never go to website. Apps on your phone are bookmarks to your life.
Insights into the performance of your mobile apps. Last October, Google announced an initiative to help site owners better track site visitors across multiple platforms: Universal Analytics. When Universal Analytics launched in beta, it was...
