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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Google notes that more than 80 percent of downloaded apps are used only once and then deleted. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    My 3-year-old daughter plays these types of games and uses these kinds of apps all the time. You can find these mobile apps within the Placement Performance Report. Just when you think you have the Google Display Network (GDN) figured out, another...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. Vine recently celebrated its first birthday. The day before, the Vine team said on the Vine Blog: When we launched Vine on January 24, 2013, we didn't know what...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Most Brazilians use smartphones for gaming apps, social media apps, and maps. This type of ad can be placed as a banner in apps, such as in gaming apps. Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf...