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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can use Visual Website Optimizer to dynamically edit the products shown on your homepage to focus on iPhone products for any visitors on an Apple product. Having personalized content geared toward the searchers query on the page also provides a...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With more than 100 million apps available in the Apple App Store alone, it's imperative for marketers to cut through the noise to gain visibility. Google's response to the evolving multi-device world was a step to better align its advertisers with...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brands that have taken the lead in the Russian market for mobile devices include Apple, Nokia, and Samsung. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. The process starts with Google and discovering the user's favorite social...