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  1. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    You need to go to www.google.com/tagmanager to get started, and download the SDK (Software Development Kit) for both Android and iOS. A few months ago we announced Google Tag Manager for apps, today we are enabling content experiments: an easy way...

  2. Doodle 4 Google 2014 Contest has Begun

    Lyndsey Scott, high-fashion model and iOS app programmer The seventh annual Doodle 4 Google contest is under way and young artists ranging from kindergarten through 12th grade are jumping at the chance to have their original artwork featured on the...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. Brazilians enjoy ads that: Contain geographically relevant information Don't send...

  4. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. Furthermore, you can use this report to justify why you might benefit from creating a mobile app...

  5. Adobe Adds Cloud-Based Mobile Services

    Broad Platform Support: For app analytics, Adobe Mobile services supports native apps across iOS, Android, Windows Phone 8, BlackBerry 10, Windows 8 and Mac OS X as well as hybrid apps created with Adobe PhoneGap and HTML5.

  6. Google Analytics Adds Mobile Capabilities to Tag Manager

    Only Android and iOS platforms are supported currently. Depending on how your tech team has developed your mobile app, it can be difficult to change settings or add additional tracking elements. They must take original code (typically Objective C...