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Google App Developers

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  1. Google Analytics Finally Gives Developers Content Experiments API

    The new content experiments API allows developers to pick and choose from all the features available within Google Analytics Content Experiments and create a custom solution that fits their needs. Using the new Content Experiments API, developers...

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Apple offers clear steps to help app developers internationalize and localize apps to capture the opportunity of more revenue, by attending to the native user experience of other countries worldwide. Just last week, Apple sent its developers an...

  3. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App Store", to details how Google Play sends personal information (e.g.users' full names, email addresses and locations) – to developers each time an app is downloaded.

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider consultants, contractors, IT developers/support, designers, copywriters, legal reviews, paid spokesperson fees, etc. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app...

  5. Extending Your Google Analytics Functionality With the Application Gallery

    Developers can even submit their apps to Google for consideration in the Analytics App Gallery. Among other things, these terms include provisions so that developers do not store their users' personally identifiable information in Google Analytics...

  6. FTC: Mobile App Developers Still Failing to Protect Kids

    It informs apps developers that the FTC is launching non-public investigations into whether some "entities in the mobile app marketplace" are violating the Children's Online Privacy Protection Act. The report involved a study of hundreds of apps...

  7. Mobile Ad Revenue Outlook: Local Search Leads the Way

    In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces app developers and publishers. Meanwhile app-like functionality can increasingly be achieved with things like HTML5.

  8. Google I/O: Jelly Bean, Nexus 7, Nexus Q & Skydiving With Project Glass

    Google said Android 4.1 will be made available to the Samsung Galaxy Nexus, Motorola Xoom and Nexus S over-the-air (OTA) from mid-July, while the SDK for developers is available from today. Users can collaborate with friends to create playlists too...