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  1. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Conversely, those of you promoting a mobile app won't get much conversion from desktop users. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything else because you are...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? Seemingly small situations like how YouTube is dealing these independent labels not only makes it...