Are you advertising for a mobile app? Your first stop is Google AdWords. If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. You won't pay Google unless the viewer watches your ads all the...
Google provides a referral tracking system to let marketers see which marketing sources are driving visitors to the Android Market and downloading your app. An event can be an app install, repeat app launch, level completion, in app purchase, etc.
With how varied Android devices are, this can sometimes be invaluable information for app creators. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. Facebook, Twitter, LinkedIn, Google+, and YouTube each...
When a user checks in to a place via their Facebook app, Facebook obviously knows this. Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android).
But that's no longer the case as it's now free to download on the App store for iPhones and iPads. Google has released many products and services over the last few years to improve the way people search and find information.
You can cross promote the videos by embedding them on your blog, you can promote the presentations on LinkedIn via their presentation app, you can put up the podcast on iTunes and other channels, and you can put all this content on social networks...
Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online.
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director...
Therefore, we have decided to focus our resources on initiatives like the recently launched Google+ Sign-In (which includes interactive posts and over-the-air app installs) and the Google+ plug-ins. Google will close the Meebo toolbar on June 6 and...
Users will be able to access Google Now through the Search app itself. IPhone and iPad users can obtain the Google Search update with Now through the iTunes App Store. Google has launched its Now predictive search platform for Apple's iOS.
Google Crashes Facebook Home’s Easy Updating Party, Now Requires All Play Apps To Be Updated Through The Play Store – TechCrunch"An app downloaded from Google Play may not modify, replace or update its own APK binary code using any method other...
You probably know us best for our app that takes the deluge of information streaming across the web and condenses it into fast, fun updates. Yahoo has just launched an iPhone app for Summly, allowing users to view summaries of news they are...
According to Evans, Facebook Home passed 500,000 downloads from the Google Play store on Sunday, noting that the app had gone from the "100k-500k" downloads category to "500k-1m". This can be seen over at Google Play, although Facebook is yet to...
Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Android PoliceGoogle Glass companion app has some interesting finds. Windows 8 App Refresh – Bing Search BlogBing News...
So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. In-App Measurement in Google Analytics
This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google. In other words, Google's use case has clear commercial intent for immediate needs, while Facebook...
Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number in Google Play. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get...
Google Updates Search iOS App With Minor Bug Fixes, Still No Sign Of Google Now – TechCrunchMinor bug fixes and improved voice search. IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8...
So if you've been contemplating building a mobile app or doing anything with mobile, for that matter, and you really don't know how much mobile traffic you have, put this on your site for 30 days, to get an understanding of what's the reality.
