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  1. Google Maps Adds New Features and Brighter Colors

    If a restaurant utilizes OpenTable for reservations, users can now "find a table" right from the Google Maps app. In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google...

  2. Can Groupon Break Into the Search Market?

    Groupon has been on an innovation streak lately, introducing time-based deals and an app that gives users cash back on their grocery store purchases in the last two months. If it's all aggregated content just copied and pasted, there will be no...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the...

  4. Google App Searches Gmail for Upcoming Bills

    That is a question you’ll never have to wonder again with the Google App’s new update. Additionally, when the Google App scrapes your email account and displays information for bills due, upcoming airline tickets, etc.you will receive a notice that...

  5. Google AdWords Conversion Values Add Multiple Currency Support

    As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app. That's according to a post on Google+, which also says that once users add currency information to...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.

  7. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If the tag is not loaded as the user progresses into the web app, content will be lost to the engines. And while Google has been continuously evolving the JavaScript capabilities of its robots, Bing/Yahoo has lagged.

  8. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Conversely, those of you promoting a mobile app won't get much conversion from desktop users. Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter...