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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. App Make sure your site is fast: Check out these tools and tips from Google on how to examine...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. will become active on Google+ and other key social graph...

  3. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Majority of Tablet Traffic Was From In-App Games Exclude In-App Ads From Campaigns I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Remove the In-App game category from your campaign.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Reach Mobile App Users on the Desktop If you're investing heavily in mobile apps, but still struggle with how to justify mobile app ROI, use Facebook Custom Audiences to more easily connect the dots between customers who use their mobile apps, but...

  6. Doodle 4 Google 2014 Contest has Begun

    Lyndsey Scott, high-fashion model and iOS app programmer The seventh annual Doodle 4 Google contest is under way and young artists ranging from kindergarten through 12th grade are jumping at the chance to have their original artwork featured on the...

  7. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Driving Mobile App Activity Through Social Ads With more than 100 million apps available in the Apple App Store alone, it's imperative for marketers to cut through the noise to gain visibility. Facebook reported that in 2013 its mobile app ads...