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  1. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites that had been impacted by Panda 4.0. So, it looks like Google began pre-rolling Panda out a few days prior to the announcement (which I have seen in the past...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example used by Google, it was determined that after hearing the announcement of Android wearables (largely featuring hip-looking watches), customers searching google watch were landing on pages with normal watches that just had the Google...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...