SEO News

Google Analytics Tracking Team

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. However, upon review, we didn't discover any issues with our tracking. Are There Any Tracking Issues? When I see an issue impact numerous campaigns at once, a great place to start is looking at your website...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Google Analytics will tell you what people are doing, but it can’t always tell you why they’re doing it. Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Create an editorial calendar (Google Spreadsheets work wonderfully) and map out your...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Doing so enables Google Analytics to provide multi-device tracking – demonstrating whether the visitor that came via PC also visited by way of mobile device, and providing data reflecting visitor behavior.