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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  3. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. Google's Influence on Content: Panda, Penguin, Hummingbird All of Google's updates in 2013 have proven how...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Utilize all your data from multiple data sources (such as Majestic SEO and Google Analytics) They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure search.

  5. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Create an editorial calendar (Google Spreadsheets work wonderfully) and map out your...