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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  2. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. Google's Influence on Content: Panda, Penguin, Hummingbird All of Google's updates in 2013 have proven how...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Utilize all your data from multiple data sources (such as Majestic SEO and Google Analytics) They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure search.

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Create an editorial calendar (Google Spreadsheets work wonderfully) and map out your...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Search & Social Google Analytics Advanced Segments Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments...

  6. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Tracking mobile segments in Google Analytics is key to understanding the actions your visitors are taking from their mobile device and their engagement with your content and your brand and how it differs from a desktop.