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Google Analytics Tracking Code

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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. To get this data, you need to implement a slight tweak to your Google Analytics code if...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we include our own website analytics code on [VENDOR NAME]'s pages? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can [VENDOR NAME] import local relevant data into its interface from our website...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Google Analytics will tell you what people are doing, but it can’t always tell you why they...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. Now populate the event tracking parameters, which should be familiar if you've previously used event tracking in...

  5. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Above, you can see a note stating you’re required to make a small change to your tracking code. The code changes are fairly straightforward; we just need to replace one line of the script. I was really excited to see some new information in one of...