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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    This is less comprehensive than using analytics (non-organic content views work great), but provides valuable indexation metrics along the way. Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. However, upon review, we didn't discover any issues with our tracking. Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34 percent), and SEMrush...

  4. 26 Free Must-Have Tools for PPC Success

    Google Analytics Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Use this plugin to pull Google Analytics data into Excel and make reporting easier.

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Google Analytics will tell you what people are doing, but it can’t always tell you why they’re doing it. Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site...