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Google Analytics Tracking

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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. Google Analytics has always been very good at telling you what people have been viewing...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  3. How to Identify Non-Ranking URL Page Types Using Google Site Search

    This is less comprehensive than using analytics (non-organic content views work great), but provides valuable indexation metrics along the way. Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. However, upon review, we didn't discover any issues with our tracking. Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively...