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  1. Using Analytical Analysis to Help Improve Conversions

    The secret typically lies in accessing the biggest hammer in your marketing tool bag, analytics! Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined segments for...

  2. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  3. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. Here are a few ways you can utilize this tool:

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You can do this via both Google Analytics and Google Webmaster Tools. Analyze Top Landing Pages From Google Organic (via Google Analytics and Google Webmaster Tools) The tool enables you to fetch a URL on your site as Googlebot, but also view a...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting. Bonus: Once you test your site across various devices, you can check the Devices report in Google Analytics to view engagement metrics tied to...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.

  8. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Google Analytics Custom Report Another way to unearth low-value content is to look at user engagement signals in Google Analytics. To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis...

  9. SEO Website Audits: Everything You Need to Know Part II

    All audits have some level of tool involvement: reports are run, analytics reviewed, links pulled for evaluation. These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example...