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  1. 26 Free Must-Have Tools for PPC Success

    Google Analytics Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Use this plugin to pull Google Analytics data into Excel and make reporting easier.

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Google Analytics will tell you what people are doing, but it can’t always tell you why they...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Modeling tools have been in Google Analytics for a while, so hopefully you've all had a chance to look at them a bit. Just go look at the data in Google Analytics instead. Use it as a tool to see which keywords did really well if you cut brand out...

  4. Google+ Pages Dashboards Now Link to Google Analytics

    Google Analytics advocate Daniel Waisberg took to Google+ yesterday to announce a new feature that adds Google Analytics information to the dashboard of your organization's Google+ page. Simply put, if your company's Google+ page links back to your...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. And most of us in the SEO industry are always finding a need for a new tool. Within hours, Barby got precisely what he asked for...