SEO News

Google Analytics Team

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  2. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Knowing how to use and understand analytics data can make you a top-notch PPC manager. And as many of us know, Google isn't always straightforward about the...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. A B2B client contacted our team and said that close rates for PPC had been weakening over the period of a few weeks and they asked us to figure out why. Upon this discovery, we asked the client to address this...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Keep the content and layouts of your most popular segments in mind as you’re looking at Google Analytics. Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your...