SEO News

Google Analytics Team

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. A B2B client contacted our team and said that close rates for PPC had been weakening over the period of a few weeks and they asked us to figure out why. Upon this discovery, we asked the client to address this...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Keep the content and layouts of your most popular segments in mind as you’re looking at Google Analytics. Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. See more of Justin's advanced segments in the Google Analytics Solutions Gallery. If web analytics is like gold mining, then a Google Analytics advanced segment is the...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Create an editorial calendar (Google Spreadsheets work wonderfully) and map out your...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Our first example is from Google Analytics. In the example below, I sorted keywords by Google rank and the level of competition—less competition, of course, means that it’s easier to move your keywords up the search rankings.