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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. One emerging element of technical SEO is the creation of open data sets or...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. You can increase online conversions with real-time recommendations based on rich web behavioral data.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Keep the content and layouts of your most popular segments in mind as you’re looking at Google Analytics. Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure its impact. Log into Google Analytics. It will open in Google Analytics. Each one of these reports and many more are available by searching...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Integrating Google AdWords and Google Analytics makes for a data rich experience. Google Analytics offers a wider variety of data than AdWords can offer alone. There are endless possibilities to use Google Analytics data to gain insights and...

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. This wasn't completely out of the blue; during the five months prior to the fateful announcement, Google was blocking between 35...

  8. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    For these reasons, small businesses need to be guided by statistics and analytics. Data shows that the migration to online marketing generally starts with the wrong product (i.e. Social media has had a more difficult time proving direct ROI and...