SEO News

Google Analytics Data Secure Search

  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    If you set this feature up in Google Analytics, it will help you understand what people are looking for on the site itself. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011.

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring omission from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. The move to secure search by Google has taken key organic keyword data away. This wasn't completely out of the blue; during the...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    Utilize all your data from multiple data sources (such as Majestic SEO and Google Analytics) They changed the way that they work and now look to innovative ways to integrate analytics data to restore visibility no longer available with secure search.

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. So the search behavior associated with the demographics using outdated browsers is what we see coming...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Although page-level analysis will become more prominent, we shouldn't stop doing keyword-level analytics altogether. Marketers will still have access to referring keywords data from other search engines such as Bing and ballpark click data from...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The expectation was that there may be at least some mention of the removal of this data – or perhaps some consolation to those who rely upon Google Analytics to measure behavior of visitors that came by way of organic means (such as search and...

  8. BrightEdge Shifts Marketers from Keyword to Page Performance

    The way page reporting works is we integrate with site analytics, pull in page data and overlay that with keyword and rank data," said Brad Mattick, VP of marketing and products at BrightEdge. While Google was quietly planning its release of fully...