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  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    The Google Analytics report I cover below could help identify troublesome content that could have led to a Panda hit. Let's dig into Google Analytics and Excel to compare timeframes. I have created a step-by-step tutorial for creating the report in...

  4. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee.

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that...

  7. SEO & Keywords: Think Conversions, Not Rankings

    Search engine optimization (SEO) has changed dramatically over the years and will continue to change. The success of this process depends on setting up goals and conversions in your analytics system. One of my favorite sayings about SEO is, "don’t...

  8. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    It helps out with search engine optimization. Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together synergistically to aid in online marketing success.