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Google Analytics Avinash Kaushik

  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    According to Avinash Kaushik, Digital Marketing Evangelist at Google, "as a benchmark from my own personal experience over the years it is hard to get a bounce rate under 20%. In order to help answer that question he created this handy Google...

  4. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    You can use Avinash Kaushik’s Excel template to verify your results are statistically significant. Next, follow the steps outlined in Google Experiments (now part of your Google Analytics account under the Content menu).

  5. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. In addition to his position with Google, Kaushik is the co-founder of Market Motive Inc...

  6. Top 10 Web Analytics Myths… Dispelled

    Everything Avinash Kaushik, Jim Sterne, or Eric Peterson Says is Gold Avinash Kaushik calls it the sexiest metric, but it’s not the best because there is no “best” metric. Don’t get me wrong, Avinash is brilliant, but none of the experts in...