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  1. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    You can use Avinash Kaushik’s Excel template to verify your results are statistically significant. Next, follow the steps outlined in Google Experiments (now part of your Google Analytics account under the Content menu).

  2. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. In addition to his position with Google, Kaushik is the co-founder of Market Motive Inc...

  3. Top 10 Web Analytics Myths… Dispelled

    Everything Avinash Kaushik, Jim Sterne, or Eric Peterson Says is Gold Avinash Kaushik calls it the sexiest metric, but it’s not the best because there is no “best” metric. Don’t get me wrong, Avinash is brilliant, but none of the experts in...

  4. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    It doesn't matter how much traffic you get from Google if 100 percent of your visitors recall their experience as -- Avinash Kaushik puts it best -- "I came, I puked, I left. Google Analytics -- Arguably the most powerful tools you would ever need...

  5. Early Bird Saves Up To $300 on Conference Pass to SES Chicago 2010

    The keynote speakers are Avinash Kaushik, author, blogger, and analytics evangelist at Google; Jeff Hayzlett, celebrity CMO, best-selling author and former Kodak CMO; and Maile Ohye, Senior Developer Programs Engineer at Google.