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  1. How Can Good PPC Managers Become Great PPC Managers?

    Consider a newly adopted PPC account that was once mismanaged by another. Here's an example: My agency recently inherited a PPC account that was poorly managed. Over time, these small changes will improve the overall health of any PPC account.

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem, our sleuthing led us to an unconventional conclusion. An often-overlooked skill of a successful paid search...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions. Link your AdWords and Webmaster Tools accounts for increased visibility.a. Although page-level analysis will become more prominent...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics is increasingly focused on topics that were typically addressed in Google AdWords. No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Despite initial claims by Google that it would only affect a small percentage of overall analytics data for organic search, the reality is some sites were seeing well over 50 percent "(not provided)", particularly in sectors like technology where...

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    While this tool is free to use, it does require having a Google AdWords account. Just create the account. With your analytics information in one hand and search in the other, you're able to match query intent with the proposed web answer.