SEO News

Google Analytics Account Advertising Tools

  1. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    If you already have a Google Analytics account, you can connect the two within the AdMob Analyze tab. If you don't have an Analytics account, you can also sign up for one directly within the AdMob interface, without ever leaving the AdMob platform.

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Cassandra Jones, account supervisor with Google partner iProspect, advocates for automation wherever possible. Four sessions presented by Googlers throughout the day spanned advice and insight mobile apps and analytics, navigating SEM in a...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Also, anyone wanting to post a comment will need a Google+ account. Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Google Removes Related Searches – Blind Five Year...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. For ROI calculations, use your actual CTR values available via Google Webmaster Tools.

  5. How to Create a Social Media Editorial Calendar

    Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas. Today’s editorial calendar takes into account web content, company...

  6. Setting up PPC Campaigns

    With the keyword themes, you can better develop a structure for the account. A branding goal is very different from a sales goal, so as you can see, the approach to the account is determined by its goal.

  7. Undoing SEO Damage Caused by Global Reputation Management Disasters

    Earlier this month, the @StarbucksIE account sent a tweet to their followers in Ireland asking them to show how proud they are to be British. Start by facing the reality that social and SEO are closely tied together – social media monitoring...

  8. How to Decipher Your Competitors Digital Marketing Strategy

    Many paid search management tools carry information within URL parameters just as a tool like Google Analytics does. By understanding the keywords your competitors are bidding on, their account structure as well as the advertising partners they are...