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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Remember to always create and test ad groups based on Analytics and AdWords performance data. I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to...

  3. Why You Need to Own Your Data & Digital Assets

    Google is very strict about Google Analytics ownership and doesn't get involved in the transfer of ownership of accounts. Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they...