SEO News

Google Algorithm Search Updates

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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    They do so as part of a feedback loop, oftentimes assessing proposed tweaks to the algorithm before they are rolled out. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So, it looks like Google began pre-rolling Panda out a few days prior to the announcement (which I have seen in the past with major algorithm updates). Maybe it was Google tweaking the algorithm based on initial findings and then re-rolling it out.

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  4. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    No one knows Google's search algorithm for sure, except for a privileged few at Google Headquarters. The move to secure search by Google has taken key organic keyword data away. In August of last year, Google Analytics stopped showing webmasters...