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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    According to their original patent (US 8015162 B2), detecting duplicate and near-duplicate files detecting duplicate content started by utilizing two algorithms (Broder and Charikar) that worked by identifying document fingerprints, a method...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    For instance, if you write "Brand X isn't the worst provider of widgets in the market, however.you'd wisely be concerned about whether the Google algorithms would include "isn't" as a modifier of "worst provider in the market" (typically, they...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    What algorithms, if any, will come into play? In the grand scheme of things, Google is not simply tweaking its algorithm. Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm.

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. Comparison pages also have a different algorithm than PLAs, and affiliate listings similarly are ranked differently...

  5. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...

  6. New York Times to Sell About.com: Google to Blame?

    If Answer.com gets the rest of the guides on board with linking their content to a Google+ profile and having their pictures appearing in SERPs (search engine results pages), it will go a long way to legitimizing their content in the eyes (or...

  7. The End of Link Building as We've Known and Loved it

    However, as has been well documented, spammers have assaulted the algorithm with a wide variety of methods for buying links or creating them in other ways that don't work for the algorithms. Google made the link building algorithm popular in the...

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