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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    But Google denied Penguin (or some other spam effort) was rolling out. Others saw this too, and several of us thought it could be the start of a Penguin update (or some type of major update). So, it looks like Google began pre-rolling Panda out a...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Though they feel like penalties and are often referred to as such, Penguin and Panda are algorithm changes and the damage done to a site by these updates is sometimes referred to as an "algorithm shift," not a penalty.

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    For example the Penguin algorithm, which is targeted towards web spam, or the Panda algorithm, which is targeted towards quality content on the web. Whereas Penguin is still a switch that flips, or it's something that starts rolling out a discrete...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    We can continue to expect micro adjustments to Panda and Penguin that continue to target both link quality and content quality. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Penguin, Google’s Spam Strategy t touched by Penguin, the webspam team’s response was, “Ok, well we can turn that dial higher. But sites using JavaScript to make it appear to Googlebot that the ads aren’t above the fold should look at replacing the...

  6. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. If you look at any successful business online, you're likely to notice one common element: they're...