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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Another phenomenon that upsets the Panda balance is the sinister surge in traffic prior to an algorithm hit. But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. Since you are on the fringe of the strike zone, you can easily get hit by subsequent algorithm updates.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In a nutshell, Google’s Panda algorithm is trying to understand how happy users are with your site. So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Instead, Google will tweak the algorithm to make sure they get the best results. So, if you are seeing tremors, just understand that Google could be tweaking the algorithm and pushing smaller updates out over time (without that being a full-fledged...