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Google Algorithm

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  1. The Evolution of SERPs and User Behaviors

    Since 2011, Google has updated its algorithm 83 times, and that’s only factoring in the major changes, not the countless smaller updates that go unnoticed or unreported. As an industry, we talk a lot about Google (and search engines in general...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The snippets work by extracting information from data tables on a Web page and pairing that with an algorithm to help determine the quality and relevance of which data to display in the snippet. This week, the Google Research team unveiled...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. I’ve provided an image below that depicts the various levels of danger when it comes to algorithm...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    Manual link penalties and algorithmic devaluations in the Penguin algorithm were created in order to demote sites that are overtly cheating. However, I personally still do disavow these links simply because I don’t completely trust the Penguin...