Google has already announced that brands will be able to insert markup into their email campaigns that will integrate seamlessly with Now, triggering special content cards and alerts when a user receives an email to their Gmail address.
Tools such as Social Mention, Google Alerts, and fancier tools like Viral Heat, HootSuite, and others provide those managing the brand with immediate visibility into target brand perception. Sites like the Google+, Digg, Reddit, Stumbleupon...
Automated Link Alerts When selecting the right service for you, make sure that it has various options to send you alerts and keep in mind that the more frequently it re-checks links, the better. Con: Doesn't have automated alerts and doesn't report...
Google adds local safety alerts to search results – CNETA partnership between Google and tech startup Nixle will allow safety notifications from local authorities to appear at the top of search results.
An RSS Reader of Key Publishers – this RSS list helps supplement what I find on Twitter and in Google Alerts. A Small Set of Google Alerts – focused on blog and news resources primarily, because of their time-sensitive nature.
Google and Topsy alerts are a good place to start, here’s some tips for queries that should filter out a lot of unhelpful alerts. While you need physical location to play in Google+ Local and the map pack you don't need a physical address to rank...
Be sure you check these sites often or set up alerts so you're notified when someone asks a question related to your product or service. Most businesses can create a valuable Facebook network, while Google+ is good in a B2B or software/technical...
One easy way to monitor performance trends for extreme issues is to set up automated alerts within Google Analytics or AdWords. You can establish alerts to compare timeframes in order to find sudden or unexpected shifts in trends.
Field Trip users can set the type and number of alerts they want to receive. Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and freebies from...
Google Alerts can signal you when your name is mentioned on regular web pages. It is always smart to set alerts for your brand names, product names, and key employees. Social media is often much quicker to indicate problems and Google doesn't offer...
CNN News Alerts: I'm sure other news outlets have these, but I use CNN Alerts to deliver breaking news to my iPhone. Twitter Breaking News Alerts: Follow @BreakingNews on Twitter. Google Adwords' Keyword Tool is fantastic for giving you paid search...
Add into your time the set up of Google news alerts around your brand and mentions of snippets of your latest content. It can work really well to assign budget to paid search, across Google and Facebook.
Email-only alerts with automated rules: Not fully comfortable with the system making some changes without your final, final approval? Google has recently spent some time upgrading AdWords to provide tools that help on both the efficiency and...
Consumers increasingly rely on online alerts, ads and reviews to inform their buying decisions and advertisers are looking to keep ahead, especially during the critical holiday season. Overall, for the November holiday season period to date...
Receive automated alerts: Unfortunately Google retired their automated notification feature. However, from those ashes comes another way to receive performance-triggered alerts within your campaigns. Manage Google Display Network (GDN) campaigns at...
Implement social tracking via Google Analytics, install a plugin, and set up Google Alerts. Set up tracking and goals in Google Analytics. Utilize Google Analytics (i.e. Account for seasonality where applicable (you can use Google Trends).
Close desktop news alerts. A Google bookmarks account. Google+ page. And what if the one social venue I ignore is the one Google decides really matters? I know you don't get paid to read, and doing so is taking your time away from something else...
And push alerts can be sent whenever users are nearby a chance to use one. Though this has lots of important implications for mobile local search (and for Google), it overshadowed other impactful features of the operating system.
Crisis response alerts are now geo targeted to the browser so that desktop searchers in a nearby area will automatically get an alert within search results when they visit Google. SEW met the people behind Google Crisis Response at I/O 2012.
Set up Google Alerts with a snippet from any major piece of content you create so you are alerted as soon as anyone copies it. Use Google’s autosuggest to suggest content ideas based on phrases people are searching for.
