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  1. SEO Diagnostics: Urgent & Preventive Care

    Alert all core personnel and stakeholders (don’t try to hide it). Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google+ Business page showing up on the right side of your brand search results...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new toothbrush. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman...

  3. How Search Engines are Celebrating Valentine’s Day 2013

    Spoiler alert: it’s octopuses. Google’s Valentine’s Day Doodle paid tribute to the Ferris Wheel and some interspecies match-making. Why so blue, Yahoo? It seems Yahoo isn’t feeling the love this Valentine’s Day, though the other search engines...

  4. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    For example, if a 20 percent drop in revenue compared to the prior day is normal, then you may want to set up an alert that triggers if revenue drops by more than 40 percent. However, we made notations within Google Analytics so that we have notes...

  5. Google Crisis Response: From Search Engine to Information Provider

    Crisis response alerts are now geo targeted to the browser so that desktop searchers in a nearby area will automatically get an alert within search results when they visit Google. The map was deliberately made to be embeddable aswell, so that other...

  6. Big Data: An Introduction for Search Marketers

    Subscribers to a news alert about “big data” will receive no less than 10 new articles per day. Google, Facebook, Twitter and Yahoo all innovated at leveraging distributed, lower cost computing and storage to provide consumers with data rich services.

  7. Tell Me Three Times: A 3-Pronged PPC Balance System

    Routinely comparing the two data sets can alert you to any potential problems in the feedback system. The most common and convenient of these are some analytics program (the free Google analytics if you’re more cheap than paranoid, and some paid...