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Google Affiliate Network

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  1. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Comparison pages also have a different algorithm than PLAs, and affiliate listings similarly are ranked differently with Google's algorithm. Choose "Search Network Only" to set up a PLA campaign: Google Shopping’s recent evolution has brought quite...

  2. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Since Google migrated PLAs from the Affiliate Network to AdWords in the fall of 2010, Mark Ballard, Senior Research Analyst at RKG, says they’ve been widely adopted by clients. PLAs accounted for just under 5 percent of total Google ad spend in Q3.

  3. Experian Hitwise Launches Internet Measurement Service for India

    The Internet measurement service will help domestic and international marketers operating in India to improve their online marketing, content development, affiliate strategies and search tactics. Orkut (www.orkut.com) is the third most popular...