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  1. The 16 SEM Managers You’ll Meet During Your Career

    The Disciple has a great relationship with their Google reps. You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for Adwords Editor’ or such Facebook status updates as ‘OMG client just approved an...

  2. Search Engine Ad Reps: Friend or Foe?

    Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. According to Lash, "aggressive selling" is all about ad reps...

  3. Local Search Part 5: Citysearch Brings Local To Searchers & Merchants

    Personal contact with sales reps and simplicity of the ad product is important to many local merchants -- and neither is offered by Overture and Google. Ad reps from these companies are not going to call on small local merchants that are not online...

  4. Local Search Part 5: Citysearch Brings Local To Searchers & Merchants

    Personal contact with sales reps and simplicity of the ad product is important to many local merchants -- and neither is offered by Overture and Google. Ad reps from these companies are not going to call on small local merchants that are not online...

  5. Google: Can The Marcia Brady Of Search Stay Sweet?

    Ironically, this means that in order to keep its hands clean on the paid inclusion front, Google's ad reps will likely continue to be some of the key players used to get editorial problems rectified. I personally doubt the allegations, though there...

  6. Google: Can The Marcia Brady Of Search Stay Sweet?

    I personally doubt the allegations, though there were a few disturbing anecdotes shared by attendees at the Search Engine Strategies conference about ad reps seeming to know that sites had been banned by Google, thus making the pitch to take out...