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  1. The Future of Affiliate Marketing

    For maximum effectiveness, the aggregator would need to have the ability of AdSense to intuit the message on the publishers pages and combine the source of the traffic (search terms would impact on conversion as well as the message that brought...

  2. Replicating the Web: Will Google Dominate Mobile Search?

    Online, it offers a roughly 80/20 split in favor of AdSense publishers. This is an extension of its existing AdSense for Mobile program, and is no surprise. Before Google was a search behemoth with 63 percent U.S.market share, it built itself up by...

  3. Google Responds to FTC's Self-Regulatory Principles

    Google highlighted that in 2007, they paid out $4.5 billion to publishers utilizing the Adsense network. In addition, our AdSense product allows us to provide ads to visitors to the web sites of third-party publisher partners based on the content...

  4. Inside AdWords and Contextual Advertising: The Tipping Point

    Rather than view AdSense as a way to earn a few percentage points of additional revenue for unsold ad space, site publishers of all sizes have started using AdSense and ads from the relatively newer, and still text-only, Yahoo Publisher Network as...