Google has announced the launch of their dynamic remarketing program to all clients with a Google Merchant Center account. For more information on using dynamic remarketing, see this Google AdWords help article.
In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants program, which would place all ads from grants below the ads of traditional AdWords advertisers.
Google AdWords Keyword Tool Analytics – The Foundation of Every Program So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display...
For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Keywords connect a searcher's search terms to relevant ads created in AdWords.
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and...
Google Screensharing – AdWords CommunityAdWords associates can now invite you to share your screen. Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk upgrades or merge campaigns in a few...
We get a lot of retailers who are trying to manage product listing ads but someone else is sending out their feed or there's agencies, a lot of AdWords agencies that are this program product listing ad's has kind of been thrust upon them from...
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as continued evolution into the multiscreen world that's a far cry from the one AdWords...
Google Shopping is a really cool program in that you can get granular with breaking out detailed ad groups, specific to categories, brands, price buckets, seasonal items (use AdWords label), and a host of other online product variables.
Be sure not to confuse AdWords labels with the AdWords_labels column in your Google Shopping data feed, which you can use to segment products for ad groups (e.g. AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data.
Google AdWords is simply a superior platform," says Alex Fender, a Google-certified marketing consultant and president of Internet marketing company Funnel Science. The ads use Google's AdSense program to deliver contextually relevant ads to...
Google created the Grants program in 2003 to allow 501(c)(3) organizations (e.g.charitable health care centers, schools, etc.to advertise via the Google AdWords platform. As mentioned above, AdWords ads that are run through the Google Grants...
The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible probability, the NSTIC is here readied and in go mode. It is a program that is federally overseen, but...
It will be interesting to see if new features like analytics remarketing lists and having Google Analytics data in AdWords raise the ranking for this tool in the year to come! With the Google AdWords Editor/Bing Ads Editor you can do pretty much...
Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in-house but want someone to manage your program full time. But identifying key website conversion actions and setting up a way to track them will be their first order of...
Craver and Miller shared Google's new AdWords policies and what they mean for marketers using DKI and the word "Buy" in ads. Also in the social arena, Twitter are testing new "Like" and "Star" buttons in place of "Favorite" on tweets, which points...
Earlier this week, Google extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. What do you think of Google’s credit card program for AdWords, will you be signing up?
Paid search – and when I say paid search I mean AdWords since Google controls almost 67 percent of the search market – has some basic, inherent problems that create a challenging environment for the B2B marketer:
I’m using AdWords conversion tracking, so I can see conversions! The following metrics can be found in any web analytics program. But if you’re spending all your time in the AdWords and Bing Ads interfaces, you’re missing a big part of the PPC...
