Flexible bid strategies aren't supported in AdWordsEditor. Any keyword, ad group or campaign with an applied bid strategy won't be able to be edited in AdWordsEditor. This is a big year for changes at GoogleAdWords.
GoogleAdWords has launched a series of new changes for advertisers, including updates to AdWordsEditor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
These new changes are also active through AdWordsEditor, for those AdWords customers using the editor to create, edit and manage their AdWords ads. GoogleAdWords announced that they have begun the rollout of their new ad group level mobile...
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Google Screensharing – AdWords CommunityAdWords...
Using AdWordsEditor or the API you can even include these in your feed and synchronize them automatically. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included.
In the morning of the next day you might be trying get a hold of the editor of the lifestyle section of the Seattle Times and in the afternoon you are creating seven ad variations for a GoogleAdWords campaign, and that same night you and the CEO...
How to avoid bidding mistakes: It’s hard to completely avoid them, but using an offline editor like AdWordsEditor or Bing Ads Editor helps, because you can check your work before the changes go live.
Editor’s Note: This post has been updated from its original publication to reflect changes to the Grants program announced by Google on January 25, 2013. Did you know Google allows many nonprofit organizations to spend up to $10,000 per month in...
Editor's note: This story has been updated. A Google spokesperson says the company's engineering team has fixed an issue that was causing conversions from Google Analytics to not be properly imported into AdWords.
Editor's note: This column originally was published on September 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. The two main tools you should use are the GoogleAdWords Keyword Tool, and...
Editor's note: This column originally was published on November 15, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. AJ Kohn tells a story of how back in 2007 that he tested the difference...
With the GoogleAdWordsEditor/Bing Ads Editor you can do pretty much everything in terms of campaign and bid management that is possible within the AdWords or Bing Ads interfaces. While our expert admittedly uses bid management tools for all of...
You may know the Oversharer from such tweets as ‘Just updated over 100 versions of ad text… thank god for AdwordsEditor’ or such Facebook status updates as ‘OMG client just approved an extra $10K of budget for next month!
Mass editing destination URLs used to be the preserve of AdWordsEditor, but now you can append text onto your landing page URLs easily. This is a positive move that replicates some of the best features of AdWordsEditor directly in the interface.
Faster editing across your account: AdWords is bringing a feature that has always been available in the Editor to the web – the ability to make bulk changes quickly. Google has recently spent some time upgrading AdWords to provide tools that help...
This is relatively quick and easy to do by duplicating campaigns in the AdWordsEditor and adjusting ad group names and match types to reflect their new home. Appropriate geotargeting is mission critical for any local business competing on AdWords.
Bulk edit directly within the AdWords interface: You can complete bulk campaign edits within AdWordsEditor but now you can also make hundreds of changes at once directly within the AdWords interface.
Export keywords or view in AdWordsEditor (or other PPC management platform). Many GoogleAdWords features come with fabulous treats that help improve account performance or ease campaign management. Recently Google rolled out the ability to use...
Manually dialed call data is published as “Call Details” under your “Columns” editor and can be added to your campaigns and ad groups. Google entered the foray a while back by introducing Call Extensions directly into the AdWords interface.