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  1. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to desktop/tablet for many industries, yet desktop was on the rise. The AdGoroo report comes on the heels of a new offering that adds mobile...

  2. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. I should disclose that SES Chicago is a client of my agency.

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    If you look at the conversion for product listing ads versus AdWords, minus branded campaigns in AdWords, product listing ads is going to convert much better. The last reason and kind of the overarching theme is that if you don't control the feed...

  5. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Traditional search agency services were developed for large clients and...

  6. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Assuming your AdWords budget stays the same over time, this allows you to pump more money into those other campaigns in your paid account throughout the month. So if you don't have the background and experience with pay-per-click advertising, then...