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  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  3. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Last month in January, data coming from The Search Agency showed cost per click was down in mobile compared to desktop/tablet for many industries, yet desktop was on the rise. Google AdWords. The AdGoroo report comes on the heels of a new offering...

  4. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. I should disclose that SES Chicago is a client of my agency.

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer, you really don't have any control over your Google Product Listing Ads campaign. If you look at the conversion for product...

  7. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Traditional search agency services were developed for large clients and...