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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics wants to make sure all the people in the organization have access to data. However, getting others throughout the organization to become more comfortable in accessing or leveraging insights gained from Google Analytics may be more...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    It can improve the way your organization handles prospects at the "bottom of the funnel". No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution...

  3. As Goes Paid Search, So Goes the Election?

    The 23 keyword terms sponsored by barackobama.com that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...