Armed with years of data on the efficiency of markets relative to one another, these ratios can now be easily implemented and stored within AdWords to be leveraged across all campaigns. When Google announced their move to enhanced campaigns in...
Per Google, this report will "show you which campaigns and ad groups have experienced the largest changes in clicks and cost, and highlight changes you made which might have contributed to those moves.
For more information on using dynamic remarketing, see this Google AdWords help article. For example, Sierra Trading Post saw two times higher click-through rates and a five times higher conversion rate when compared to traditional remarketing...
In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the AdWords system, thereby making it easier for advertisers. When Google announced enhanced campaigns, they touted the ease of management.
Is this a revolution in bidding for your AdWords campaigns? For now it is simply a perplexing addition in the midst of AdWords' massive upheaval with enhanced campaigns. What Google has done is consolidated the management of these "strategies" at...
Google AdWords Keyword Tool Once you start building data in your analytics accounts, analyzing it and getting to actual insights as to how your campaigns are performing, you can start to understand how you're paid and your earned strategies are...
Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns. Back in February 2012, Google began showing sitelinks displaying additional detail on some Google AdWords advertisements.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. The primary factor for this is the required upgrade to the Enhanced Campaigns that groups tablets, with historically lower CPCs, in...
When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. For each keyword we can assign a match type, which basically determines how broad or...
However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...
Announced on Inside AdWords, you now will be able to utilize flexible bidding strategies in enhanced campaigns. This type of bid rule is often utilized in lead generation campaigns. Advanced paid search management tools such as Kenshoo, Marin...
Keyword Distribution Graph isn't a "results over time" tool – it's a "where does everything fall in the hierarchy" tool, which sets it apart from Google AdWords. What I like here is that you can graph four different metrics at once and see how...
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers. Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in...
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. Google has touted the new bid multiplier of enhanced campaigns as some sort of saving grace. One area of interest is how campaigns that utilize Conversion...
Additionally, this whitepaper can be used behind gated lead forms via PPC campaigns. No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll...
How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment – which is similar to day-parting reports from...
For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to download a new whitepaper guide on your website.
Mobile bid adjustments for AdWords enhanced campaigns are made at the campaign level. With the launch of the enhanced campaigns in AdWords, we're also seeing upgraded sitelinks. A whirlwind of upgrades, information, and new features have been...
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Mobile traffic continues to grow and become a larger part of everyone's paid search...
