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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The presented announcement is available on the AdWords Blog. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords. Finally, Google will offer enterprise-class workflow, reporting...

  3. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. AdWords Scripts We've recently started using AdWords Scripts, and it's become obvious they're a must-have. While it's certainly possible to manage PPC using only the AdWords and Bing Ads...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment – which is similar to day-parting reports from AdWords – compares traffic received during and after business hours. Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions. Link your AdWords and Webmaster Tools accounts for increased visibility.a. In the near future, Adobe will be sharing a few new...